Greg's Book List

Order any book on this list now from by clicking on the order button, or print the list from your browser for viewing later. It changes periodically so keep a watch here! - Greg

Glenda Friesen
ByTE by BiTE:QuickBooks® 2000
A friendly, practical, quick reference guide to QuickBooks® featuring step-by-step instructions. Whether you're just setting up your company on QuickBooks® or are a veteran user of QuickBooks®, you will certainly enjoy the concise, no-nonsense style of this book. Organized in a logical step-by-step fashion, ByTE by BiTE for QuickBooks Pro™ 2000 gives instructions for QuickBooks® tasks...without the confusing extras of other manuals...with the extras of tips and shortcuts. If you're looking for a "how-to" guide that is practical and easy to use, ByTE by BiTE for QuickBooks Pro™ does just that.

Michael E. Gerber
The E Myth Revisited
In this new and totally revised edition of the 150,000-copy underground bestseller. The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business–from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed–and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

Al Reis & Jack Trout
Bottom-Up Marketing
Takes you through the process of building a marketing strategy by starting at the bottom and looking for a tactic to exploit. In this pioneering book, Al Reis and Jack Trout explain how marketing should be practiced. Find a tactic that will work. Then build the tactic into a strategy. The workbook on developing a USP.

Seth Godin
Permission Marketing
Remember "Mother, May I?" from childhood? It's back and it's deadly serious this time. Permission Marketing evangelist and Internet Marketing Pioneer, Seth Godin, says he wants to change the way almost everything is marketed today. The key question is, will you give him permission to show you the immediate future of true customer relationship management? The man 'Business Week' calls the 'ultimate entrepreneur for the information age,' teaches in-touch and the Nurture message in the age of the digital nervous system better than anyone yet. This gets my number two spot after only one reading. Added to Enterprise One To One and Nurture, it gives you a complete, closed loop, solution to gaining and sustaining customer permission to influence. Interruption marketers, beware. MUST READ

Tom Sant
Persuasive Business Proposals
For a growing company, developing quality proposals in a short amount of time is imperative. Persuasive Business Proposals cuts to the quick, providing actionable advice on how to respond efficiently and effectively to an RFP. It presents an excellent structure for writing any proposal from start to finish. The examples are clear, the tips are practical, and the book is actually fun to read. The emphasis on the process of persuading is particularly valuable for technical people who need to get their ideas into print. I have already written my share of proposals, but I know my next one will be better because of this book." 

Jack Burke
Creating Customer Connections
Excellent customer service generates repeat business and strong profit margins. Shoddy customer service creates a quagmire of returned product and complaints. Success in this field requires dedication, intensity…and even a bit of magic. The magic makes for great stories. But the dedication and intensity pay the bills. This book breaks down the various facets of customer service and explains how the smart business person can master them all. As author Jack Burke writes, "Success in business requires an integrated marketing and communication approach that will result in the cultivation of a nexus between a company and its customers.

Robert B. Cialdini, Ph.D
Influence, The Psychology of Persuasion
More than fifteen printings later and with more than one quarter million copies sold worldwide, Influence has clearly established itself as the most important book on persuasion ever published. In his new revised, updated, and expanded edition, Dr. Robert Cialdini explores the weapons of influence at work in today's marketplace. If you have ever attempted to sell a product, to persuade a client, to influence another’s decision; if you have ever entered a department store or thought about buying life insurance or wondered whether to vote for a presidential candidate - in short, all of us, persuaders and persuaded a dozen times a day - you will be enlightened and delighted by what can be learned from this indispensable book.

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