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by BiTE:QuickBooks® 2000
A friendly, practical, quick reference guide to QuickBooks®
featuring step-by-step instructions. Whether you're just setting up
your company on QuickBooks® or are a veteran user of QuickBooks®, you
will certainly enjoy the concise, no-nonsense style of this book.
Organized in a logical step-by-step fashion, ByTE by BiTE for
QuickBooks Pro™ 2000 gives instructions for QuickBooks®
tasks...without the confusing extras of other manuals...with the
extras of tips and shortcuts. If you're looking for a
"how-to" guide that is practical and easy to use, ByTE by
BiTE for QuickBooks Pro™ does just that.
Michael E. Gerber
E Myth Revisited
In this new and totally revised edition of the 150,000-copy
underground bestseller. The E-Myth, Michael Gerber dispels the myths
surrounding starting your own business and shows how commonplace
assumptions can get in the way of running a business. Next, he walks
you through the steps in the life of a business–from
entrepreneurial infancy, through adolescent growing pains, to the
mature entrepreneurial perspective, the guiding light of all
businesses that succeed–and shows how to apply the lessons of
franchising to any business, whether or not it is a franchise.
Finally, Gerber draws the vital, often overlooked distinction
between working on your business and working in your business. After
you have read The E-Myth Revisited, you will truly be able to grow
your business in a predictable and productive way.
Al Reis & Jack Trout
Takes you through the process of building a marketing strategy by
starting at the bottom and looking for a tactic to exploit. In this
pioneering book, Al Reis and Jack Trout explain how marketing should
be practiced. Find a tactic that will work. Then build the tactic
into a strategy. The workbook on developing a USP.
Remember "Mother, May I?" from childhood? It's back and it's deadly serious this time. Permission Marketing evangelist and Internet Marketing Pioneer, Seth
Godin, says he wants to change the way almost everything is marketed today. The key question is, will you give him permission to show you the immediate future of true customer relationship management? The man 'Business Week' calls the 'ultimate entrepreneur for the information age,' teaches in-touch and the Nurture message in the age of the digital nervous system better than anyone yet. This gets my number two spot after only one reading. Added to Enterprise One To One and Nurture, it gives you a complete, closed loop, solution to gaining and sustaining customer permission to influence. Interruption marketers, beware. MUST READ
Persuasive Business Proposals
For a growing company, developing quality proposals in a short amount of time is imperative. Persuasive Business Proposals cuts to the quick, providing actionable advice on how to respond efficiently and effectively to an RFP. It presents an excellent structure for writing any proposal from start to finish. The examples are clear, the tips are practical, and the book is actually fun to read. The emphasis on the process of persuading is particularly valuable for technical people who need to get their ideas into print. I have already written my share of proposals, but I know my next one will be better because of this book."
Creating Customer Connections
Excellent customer service generates repeat business and strong profit margins. Shoddy customer service creates a quagmire of returned product and complaints. Success in this field requires dedication, intensity…and even a bit of magic. The magic makes for great stories. But the dedication and intensity pay the bills. This book breaks down the various facets of customer service and explains how the smart business person can master them all. As author Jack Burke writes, "Success in business requires an integrated marketing and communication approach that will result in the cultivation of a nexus between a company and its customers.
Robert B. Cialdini, Ph.D
Influence, The Psychology of Persuasion
More than fifteen printings later and with more than one quarter million copies sold worldwide, Influence has clearly established itself as the most important book on persuasion ever published. In his new revised, updated, and expanded edition, Dr. Robert Cialdini explores the weapons of influence at work in today's marketplace. If you have ever attempted to sell a product, to persuade a client, to influence another’s decision; if you have ever entered a department store or thought about buying life insurance or wondered whether to vote for a presidential candidate - in short, all of us, persuaders and persuaded a dozen times a day - you will be enlightened and delighted by what can be learned from this indispensable book.